Most Hyped Skincare Brands: An In-Depth Review

We’re all about introducing you to some of the most hyped skincare products out there in the never-ending market! But have you ever wondered what’s the inspiration behind each brand? We gotchu, fam! Here’s some info on K-beauty and western brands that you may have heard of.


What is it?

“A journey in every jar”

Like the time old traditions passed down from mother to mother, Fresh is inspired to create their products to honor and respect these beauty rituals. Their focus is mainly on two components: sensorially and scientific technology to generate enhanced and more modern versions of traditional remedies around the world.  So just imagine taking your late grandma’s secret for soft skin and turning that into modern skincare products…let’s say a lot of nostalgic feelings will hit pretty dang hard!

Top products from the brand

Soy Face Cleanser

Rose Deep Hydration Sleeping Mask

Black Tea Instant Perfecting Mask [Mini]

Lotus Youth Preserve Dream Night Cream

Crème Ancienne Ultimate Nourishing Honey Mask

Dr. Jart

What is it?

“Powered by science, inspired by art.” 

There’s nothing as close to innovation as Dr. Jart. As one of the leading hyped skincare brands dominating K-beauty, Dr. Jart prides in creating products that actually work. At the same time, the packaging is also well thought out. In a fast-paced market for beauty and skincare, consumers are naturally drawn to products with eye-popping packaging. And if you think about it, chances are you’ve seen this brand spread around through your fave beauty/skincare instagrammers. You have to admit: that’s pretty clever!

Top products from the brand

Cicapair Tiger Grass Color Correcting Treatment with SPF30

Cicapair Tiger Grass Calming Gel Cream

Ceramidin Liquid

Dermaclear Microwater

Dermask Water Jet Vital Hydra Solution

Sunday Riley

What is it?

“Powered by science, balanced by botanicals”

Sunday Riley is all about saying yes! They are confident that their formulations and products are of the utmost quality and help to provide results. This, according to the brand, is achieved through a combination of botanical extracts and oils, as well as alternatives to mineral oil and sulfate cleansers. Sunday Riley is probably also considered as one of the forefronts in the “Clean beauty” industry. No wonder, it’s considered one of the most hyped skincare brands for many beauty bloggers! If you’re looking for products that are effective (given that you’re not sensitive to botanical oils and you have some moolah to splurge, of course!), this could be the one for you!

Top products from the brand

Good Genes All in One Lactic Acid Treatment

Luna Sleeping Night Oil

Saturn Sulfur Acne Mask

Juno Antioxidant & Superfood Face Oil

C.E.O Vitamin C Rich Hydration Cream


What is it?

“Performance, Purity, Pleasure”

Otherwise known as “Clean” in Swedish, Ren is a skincare brand that’s all about being clean to yourself and to the earth. Their mission goes beyond conventional skin care because they are aware that the products you put on your skin can potentially harm you and the plant. So what’s their formula? “Looking good + doing good = feeling good.” What’s also great about this brand is that they’re made with sustainability in mind. For the environmentally conscious, Ren’s packaging is made with 100% recyclable packaging. And with every investment, Ren also donates 2.5% of their profits to global activist partners to clean up beaches and oceans worldwide. Pretty neat, right?

Top products from the brand

Ready Steady Glow Daily AHA Tonic

Clarimatte Clarifying Toner

Evercalm Overnight Recovery Balm

Evercalm Global Protection Day Cream

I’m From

What is it?

“Nature as it is, it’s [where] I’m from.”

If you can describe I’m From in one word, it’s “transparency.” This K-beauty brand prides itself in describing their ingredients. That’s why you’ll find the names of the farms and other regions involved all throughout South Korea written on each product! From rice extract sourced from Yeoju to aged red ginseng extract from Geum-San village, I’m From is all about giving the customers high-quality ingredients to treat their skin! Some might even say that it’s as if you’re using freshly picked ingredients straight from the bottle, but you decide if that’s the case!

Top products from the brand

Rice Toner

Rice Mask

Mugwort Mask

Ginseng Mask

Vitamin Tree Water Gel

Some By Mi

What is it?

“Natural beauty deserves attention” 

Some by Mi is derived from three phrases. Ready? 

Some: “Something”, By: “By a miracle”, Mi: “Beauty”.

You’re probably wondering how “Mi” stands for beauty. It’s one that’s lost in translation since “Mi” means “Beauty” (美) in Korean when they were using Chinese characters back in the day.  

Anyway! Just as the name proposes, this brand is all about finding beauty in nature. In other words, healthy skin allows your natural beauty to shine through. Sounds romantic, doesn’t it? But how exactly does this brand help bring out your natural beauty? The answer lies in a healthy skin barrier. Some By Mi formulates their products with troubled, acne-prone skin and sensitive skin types in mind. They believe that by using gentle and skin barrier friendly ingredients, your skin will eventually be in a better and healthier state.

Top products from the brand

AHA, BHA, PHA 14 Days Super Miracle Spot All Kill Cream

AHA, BHA, PHA 30 Days Miracle Toner

Galactomyces Pure Vitamin C Glow Toner

For more detailed information on most hyped skincare products, check out the full video:

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